Free tool

Digital signage cost calculator

Tell it how many screens you need and what they run on. It adds up the hardware you pay for once and the software and electricity you pay every year, and shows what that comes to per screen a month.

Display
Size
€
Typical: €450–€900
Player
€
Typical: €40–€120
€
Typical: €30–€110
Software
Electricity, per screen€133 a year
W
The default is a 55-inch commercial panel. A smaller or dimmer screen draws less: on its energy label, kWh per 1,000 hours is the same number as watts.
€
Over
Total over 3 years€1,523About €42 per screen a month over 3 years, hardware included
Hardware, once
€825
Software
€100 a year
Electricity
€133 a year
Not included: installation and the time spent on content. Hardware is at typical shop prices, which usually include VAT; the software and electricity prices exclude VAT.

Where the numbers come from

Every default is a typical price or a published figure, and every one can be changed. They are the same numbers as our guide to what digital signage costs.

Displays

A 43-inch consumer TV typically costs €250–500 and a commercial display rated for long hours €450–900. At 55 inches, €400–800 and €650–1,300.

Player and mount

An Android TV box that meets the player’s minimums costs €40–120, a fixed or tilting mount €20–80, and cables with a spare €10–30.

Software

SignageStack is €11 per screen a month or €100 a year, excluding VAT, with every feature in one plan and no setup fee.

Electricity

Watts × hours on per year ÷ 1,000 × price per kWh. The defaults are a 55-inch commercial panel listed at 154 W, a café open 12 hours a day six days a week, and €0.23 per kWh: Eurostat's average for medium-sized business customers in Germany, excluding VAT. Smaller businesses usually pay more, so use the rate on your bill.

Link to this calculator

The calculator is free to use and free to link to. If you sell, install or write about screens, paste this link wherever your readers ask what digital signage costs.

<a href="https://www.signagestack.com/en/digital-signage-cost-calculator">Digital signage cost calculator</a>

Questions about the cost

Installation and the time someone spends on content. One screen on a plasterboard wall is an afternoon for anyone handy with a drill; masonry, ceilings or several screens are worth a quote. Plan an afternoon to build the first playlist and around half an hour a week after that.

A bright panel that is on all day draws more than people expect: at the defaults, around €130 a year. Switching the display off when nobody is there is what cuts it. SignageStack’s working hours put a screen into standby, but on most LCD screens black is not off, so use the display’s own schedule or a timer switch.

For a first screen, yes: it shows what customers actually read before you spend on a panel. A consumer TV is built for a few hours a day, though, and some warranties do not cover commercial use. Buy a commercial display when the TV shows its limits.

The hardware figures are typical shop prices, which in most of Europe include VAT. SignageStack’s price excludes VAT.

Thirty minutes, no slides.

We pair a screen live, build a playlist with your content, and show you the report at the end. If it is not a fit you will know inside ten minutes and we will say so.